Social Media & Community Manager (m/w/d)

About the role

Want to build a social presence, rather than simply maintain existing channels?

Foodnova develops and scales its own consumer brands in Health & Wellbeing. Our brands are established in the market, but our systematic social-media activities are still at an early stage.

We want Instagram and TikTok to become important parts of our brand communication and growth.

We are looking for a Social Media & Community Manager (m/w/d) who enjoys building new structures, producing content and bringing brands closer to their customers.

Your mission

Build our social presence from the ground up: develop Instagram and TikTok channels, recognisable content formats, working processes and active communities.

Use direct customer contact to understand what matters to people and which content, products and services are relevant to them.

Your responsibilities

Instagram & TikTok

• Develop a social-media strategy for our priority brands.
• Review existing accounts and develop them systematically.
• Define content pillars, recurring formats and editorial plans.
• Conceptualise and produce reels, stories, posts and TikTok videos yourself.
• Establish regular production and publishing processes.
• Follow relevant trends and create suitable content.
• Analyse reach, engagement and content performance.
• Continuously develop successful formats.

Community & creators

• Manage comments, messages and community interactions.
• Develop our Instagram and TikTok communities.
• Research suitable UGC creators and influencers.
• Coordinate collaborations and content deliveries.
• Identify content suitable for collaboration with performance marketing.

Customer experience

• Handle customer enquiries through our support channels.
• Answer order, product and usage questions using approved information.
• Identify recurring questions and problems.
• Turn insights into content ideas, FAQs and improvements.
• Share relevant feedback with Growth, Operations and Product.
• Escalate complex product or regulatory questions to Product/Quality.
• Refer operational logistics issues to Operations.

What you bring

• Practical Instagram and TikTok experience.
• A strong understanding of short-form content.
• The ability to produce reels and other social content yourself.
• Excellent written German and a strong feel for language for customer communication and content.
• Enjoyment of direct customer contact.
• Creativity combined with a structured approach.
• Independent planning and reliable execution.

Helpful experience

• Building social-media channels.
• Working with UGC creators or influencer marketing.
• Canva, CapCut or similar tools.
• E-commerce customer support.
• Shopify or helpdesk systems.
• An interest in consumer health, beauty or female health.
• A basic understanding of performance marketing.

Why Foodnova?

Help build our social function and shape how our brands appear on Instagram and TikTok.

Work closely with Growth, Design and Product and implement ideas quickly. We value initiative, responsibility and people who want to build something together.

Small teams. Big ambitions.

Role details

Location

Frankfurt am Main

Hours

Full-time

Reporting to: Head of Growth