Performance Marketing Specialist – Paid Social & E‑Commerce (m/w/d)

About the role

Love testing ideas and seeing the direct impact of your performance marketing work?

Foodnova develops and scales its own consumer brands in Health & Wellbeing. We are building our growth team to help our brands grow through digital channels.

As our Performance Marketing Specialist (m/w/d), you will manage and continuously improve our campaigns.

Your mission

Develop, test and scale commercially successful paid-media campaigns for our consumer brands.

Combine analytical thinking with a strong understanding of creatives, audiences and customer needs.

Your responsibilities

• Develop and manage Meta campaigns, particularly on Instagram and Facebook.
• Depending on your experience, take responsibility for Google Ads and TikTok Ads.
• Structure campaigns, budgets and audiences.
• Run systematic creative tests.
• Collaborate with social media, content, design and creators.
• Analyse campaign results and identify specific improvements.
• Support landing-page and conversion tests.
• Help develop tracking and attribution.
• Evaluate commercial performance using CAC, MER, contribution margin and other KPIs.
• Document learnings and continuously improve successful approaches.

What you bring

• Several years of practical performance marketing experience.
• Strong operational knowledge of Meta Ads Manager.
• Campaign experience with e-commerce or consumer products.
• An understanding of creative performance and structured testing.
• Confidence working with marketing metrics.
• The ability to implement and optimise campaigns independently.
• Good German and English for campaign work and collaboration.

Helpful experience

• TikTok Ads and Google Ads.
• Shopify.
• GA4, Google Tag Manager or comparable tracking systems.
• UGC and creator ads.
• Consumer health, beauty or other D2C categories.

How you work

You treat performance marketing as an ongoing learning process: test ideas, question results and scale what works.

You understand that a campaign needs to deliver commercially, beyond clicks and revenue. This is a hands-on role with responsibility for results, rather than a position limited to reports or agency coordination.

Why Foodnova?

Work on several brands with different products and audiences in a lean growth team with short decision paths and direct impact.

Bring ideas, implement them yourself and see their effect.

Build brands. Own your impact.

Role details

Location

Frankfurt am Main

Hours

Full-time

Reporting to: Head of Growth