Head of Growth – Consumer Brands & E‑Commerce (m/w/d)

About the role

Want to do more than manage campaigns — and help consumer brands grow?

Foodnova is an entrepreneurial consumer brand house focused on Health & Wellbeing. We develop, operate and scale our own brands, including PregniVital, NovaNature and Everwoman.

We have built an established marketplace business. Our next step is to strengthen our own online shops, reach new customers and develop additional scalable sales channels.

We are looking for a Head of Growth (m/w/d) who thinks commercially, identifies growth opportunities and turns them into results.

Your mission

You develop and own our growth strategy across several consumer brands.

Your focus is the systematic expansion of D2C and e-commerce. You connect paid marketing, organic content, conversion optimisation and retention into a commercially viable growth system.

You will initially work hands-on and build an effective growth team as the business grows.

Your responsibilities

Growth & e-commerce

• Develop and own the growth strategy for our portfolio.
• Build our Shopify stores into significant sales channels.
• Improve customer journeys, landing pages and conversion rates.
• Develop customer acquisition and retention strategies.
• Identify and prioritise opportunities across brands, products and channels.

Marketing & performance

• Manage paid social, Google Ads and, over time, additional acquisition channels.
• Establish structured creative testing.
• Develop successful campaigns with content and design.
• Build Instagram and TikTok as growth and brand channels with our social team.
• Develop CRM and email marketing.
• Coordinate growth activities with our existing marketplace channels, particularly Amazon.

Commercial excellence

• Own marketing budgets and their commercial effectiveness.
• Manage growth using CAC, MER, contribution margin, customer lifetime value and other commercial KPIs.
• Develop transparent growth reporting.
• Run experiments, evaluate results and scale successful approaches.

Team & organisation

• Build lean structures for performance marketing, social media, CRM and e-commerce.
• Work closely with management and the other business functions.
• Take operational responsibility and develop the function as our brands grow.

What you bring

• Several years of hands-on growth or performance marketing experience with consumer or D2C brands.
• A track record of profitably scaling e-commerce revenue.
• Strong knowledge of Meta Ads, Shopify, conversion optimisation and marketing analytics.
• Experience in creative testing, acquisition and retention.
• An understanding of marketing KPIs, contribution margins and unit economics.
• Entrepreneurial thinking and independent decision-making.
• Very good German and good English for campaigns and cross-functional collaboration.

Helpful experience

• Helping a D2C brand grow from an early stage to several million euros in annual revenue.
• Building or leading a small growth team.
• Working with Amazon and other marketplaces.
• TikTok, creator marketing or TikTok Shop.
• Managing several consumer brands in parallel.

Why Foodnova?

Help shape the next growth chapter of a consumer brand house.

Work directly with management, take substantial responsibility and develop the structures you need to succeed. We value short decision paths, entrepreneurial thinking and people who move things forward.

We would like to hear which brands you have scaled, the results you achieved and how you would approach Foodnova's next stage.

Small teams. Big ambitions.

Role details

Location

Frankfurt am Main

Hours

Full-time

Reporting to: Management, Growth & Commercial